📧 Email Marketing Portfolio

Agency: Webinventiz
Client: Prosapiens
Industry: Human Resource Management & Corporate Services

Services Provided:

• 📩 B2B Lead Nurturing Campaigns

• 📰 Email Newsletters

• 🏢 Corporate Outreach Emails

🎯 Objective

• 🔹 Generate qualified B2B leads for HR & company management services

• 🔹 Build authority and trust through educational HR content

• 🔹 Convert cold leads into active inquiries & consultations

✨ Our Strategy

1️⃣ Audience Segmentation

• 🚀 Startups & SMEs seeking HR outsourcing

• 🧑‍💼 Corporate HR Heads in mid-to-large organizations

• 🔄 Existing Clients for upselling & cross-selling services

2️⃣ Campaign Types

• 📬 Welcome Email Series
  → Introduced Prosapiens, core expertise & real case studies

• 📘 Educational Newsletters
  → Topics like:

  • Top HR Compliance Mistakes to Avoid

  • How to Streamline Payroll Operations

• 📢 Promotional Campaigns
  → Highlighted end-to-end HR management solutions

• ♻️ Re-engagement Emails
  → Targeted inactive leads with messages like:
  “Still struggling with HR compliance? We can help.”

3️⃣ Optimization

• 🧪 A/B Testing on subject lines

  • “Simplify HR Compliance in 2025” vs “Your HR Made Easy”

• 🎯 Personalized CTAs

  • “Schedule a Free HR Audit”

• ⏰ Optimized Send Timing

  • Business hours (10:00 AM – 12:00 PM)

4️⃣ Automation

• ⚙️ Drip campaigns for leads from LinkedIn & website

• 📅 Automated follow-ups after webinars & event sign-ups

📊 Results (90-Day Campaign)

✉️ Example Email Preview

Subject Line:
👉 Streamline HR Compliance for Your Business ✅

Header:
Prosapiens – Your HR Partner for Growth

Body:
Hi [First Name],

Managing HR and compliance doesn’t have to be complicated. At Prosapiens, we help businesses like yours simplify payroll, stay compliant, and improve employee management.

✅ End-to-End HR Outsourcing
✅ Payroll & Compliance Made Simple
✅ Tailored HR Solutions for Your Company

Let us handle HR—so you can focus on growth.

CTA Button:
🔘 Book Your Free HR Consultation

Footer:
Prosapiens contact details + social media links

✅ Key Takeaways

• 🎯 Segmented & educational campaigns built strong B2B trust

• 🤖 Automated nurture flows accelerated lead conversion

• 📈 Consistent email campaigns delivered 3× ROI in 90 days